This Pool Company Was Invisible Online, Until SEO Changed Everything

Picture this, a local pool company with hardworking staff, shiny trucks, and years of experience. But when people in their area Googled “pool cleaning near me” or “pool closing service,” guess what came up? Competitors.

For Pool Sharks, it was like having the best business in town… hidden behind a locked door. Customers simply couldn’t find them online. Susjed and Milton decided they needed a change and that’s when SEO stepped in, and changed everything.

The Struggle was Absolutely Real

Before SEO, their website had almost no traffic. They relied on word-of-mouth and repeat customers, which was okay, but it wasn’t enough to grow in a world where everything is digital. 

The phones were quiet. Their calendar had too many empty spots. And every time they saw competitors ranking high on Google, they felt stuck. That feeling can eat you alive, make you feel like your hard work just isn’t paying off. 

This is Where SEO Came in

Here’s what we did:

• Keyword Research: Found out what people in their area were actually searching for (“pool opening service,” “pool cleaning Atlanta,” etc.).
  

• Website Optimization: Updated titles, descriptions, and content so Google understood exactly what they offered.
  

• Local SEO Boost: Claimed and optimized their Google Business Profile, making sure they showed up on maps.
  

• Content Creation: Built helpful blogs and service pages answering the very questions their customers were asking online.

The Results?

Within just a few months, everything changed:

• Website traffic skyrocketed.
  

• Calls and bookings came in almost daily.
  

• They started competing with, and even outranking long-time competitors.
  

• Their once “invisible” business was suddenly the go-to pool company in the area.

The Big Lesson in This

SEO isn’t magic, it’s strategy. When done right, it takes businesses that are nearly invisible online and puts them directly in front of ready-to-buy customers.

If it worked for this pool company, it can work for yours too. Book a call with RochiMedia today and let your business show up.